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Item #:
2231065
The Price Advantage (Wiley Finance)
Item #:
2231065
THB 2864
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The Price Advantage is a practical pricing guide for executives who want to capture and sustain substantial pricing gains.
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Product Details
- A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.Explores the fundamental role of pricing infrastructure in achieving the price advantageIncludes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, razor/razor blades pricing, and tiered products and services pricingRevisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value mapsEngaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.
| Publisher | Wiley |
| Publication date | June 8, 2010 |
| Edition | 2nd |
| Language | English |
| Print length | 400 pages |
| ISBN-10 | 0470481773 |
| ISBN-13 | 978-0470481776 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.25 x 1.4 x 9.1 inches (15.9 x 3.6 x 23.1 cm) |
Product Description
The Price Advantage (Wiley Finance)
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Customer Questions & Answers
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Question:
Who is the target audience for The Price Advantage?
Answer: Executives and pricing practitioners looking to enhance their pricing strategies. -
Question:
What unique topics does the Second Edition cover?
Answer: It includes pricing strategies for software products, lifecycle pricing, and custom-configured products, among others. -
Question:
Why is pricing considered a powerful profit lever?
Answer: Because effective pricing strategies can significantly influence a company's profitability.
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Features & Benefits
- Comprehensive guide for creating effective pricing strategies.
- Written by experts from McKinsey & Company.
- Focuses on both good and bad economic times.
- Emphasizes the critical role of pricing excellence.
- Includes new topics relevant to today's business environments.
- Provides pragmatic tools and frameworks for improving pricing strategy.
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