Item #:
211534270
Research Methods for Business Students
88% of respondents would recommend this to a friend
Item #:
211534270
THB 3834
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Research Methods for Business Students is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.
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What Stands Out
Comprehensive Coverage
This book provides an extensive overview of various research methodologies, ensuring that business students understand both qualitative and quantitative approaches for effective decision-making.
Practical Examples
Incorporating real-world case studies, it illustrates how to apply theoretical knowledge in practical situations, preparing students for actual business challenges.
Student-Friendly
With clear explanations and structured content, this resource is designed to be accessible and engaging, making complex research concepts easy to grasp for all levels of learners.
Product Details
- The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. Ranked as the most highly cited text in Business, Marketing, Accounting & Economics! According to the Financial Times' Teaching Power Rankings (research by Open Syllabus)With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as:How do I generate a research idea and design my research?How do I review the literature critically?Why is research philosophy relevant to my research?How do I collect and analyse my data?When and what do I need to write?How can I do research virtually?This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Self-study prompts will further encourage you to apply what you have learned to your own research project.Get data-confident with the worked examples, self-test questions, and downloadable datasets, and take the Heightening Awareness of Research Philosophy survey (HARP) to understand more about your own research philosophy and how it affects your research project.Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research.This edition is also available in Revel®.Revel® is Pearson's newest way of delivering respected content. Fully digital and highly engaging, Revel replaces the textbook and gives you everything you need for the course, and more. Informed by extensive research on how people read, think, and learn, Revel® is an interactive learning environment that enables you to read, practice, and study in one continuous experience ― for less than the cost of a traditional textbook.
| Publisher | Pearson Education Limited |
| Publication date | March 28, 2023 |
| Edition | 9th |
| Language | English |
| Print length | 888 pages |
| ISBN-10 | 1292402725 |
| ISBN-13 | 978-1292402727 |
| Item Weight | 1.66 Kilograms |
| Dimensions | 7.8 x 1.42 x 10.55 inches (19.8 x 3.6 x 26.8 cm) |
Who Should Buy?
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Undergraduate Students
Ideal for first-time business learners seeking structured guidance on research methodologies and data analysis.
-
Graduate Students
Supports advanced learners needing comprehensive insights into qualitative and quantitative research for academic and practical applications.
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Business Professionals
Useful for practitioners aiming to enhance their research skills to inform strategic business decisions and practice.
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Advanced Researchers
May not suit seasoned researchers seeking highly specialized or niche methodologies beyond basic business research frameworks.
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English Edition Mark Saunders , Philip Lewis Editorial Review
Research Methods for Business Students is an essential resource published by Pearson Education Limited, designed to provide a comprehensive understanding of research techniques applicable to business studies. In its 9th edition, this 888-page book covers a vast array of topics and methodologies ideal for students embarking on their research projects. The publication, released on March 28, 2023, is presented in English and features practical guidance that is crucial for academic success. It combines theoretical insights with real-world applications, making it accessible for students at various levels. This book is a reliable companion for anyone keen on mastering business research methods.
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Pros
- Comprehensive resource for business research techniques
- Updated 9th edition includes recent developments
- Easy to understand language for students
- Practical examples enhance learning experience
- Extensive length provides in-depth coverage
Cons
- Some chapters may feel overwhelming due to detail
Product Price History
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THB 3834
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Features & Benefits
- Market-leading textbook for business research methods.
- Over 500,000 copies sold, highly cited in various fields.
- Guides students from topic selection to dissertation presentation.
- Includes practical tips, self-study prompts, and case studies.
- Features a wealth of engaging content, including downloadable datasets.
- Available in both traditional and interactive digital formats (Revel®).
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